The Ourika Valley, Morroco

The Ourika Valley, Morocco, is a region where the brand cultivates a range of ingredients (such as pomegranate, marshmallow, iris, jasmine, walnut, and saffron), and which lies at the heart of YSL Beauty’s sustainability strategy.

The Ourika Valley, Morocco, is a region where the brand cultivates a range of ingredients (such as pomegranate, marshmallow, iris, jasmine, walnut, and saffron), and which lies at the heart of YSL Beauty’s sustainability strategy.

The Ourika Community Gardens was started in 2013 as a socially responsible program connected to the Earth––living proof of the brand’s commitment to sustainability.

Today, at this remarkable site that is home to more than 200 plant species, the brand continues to help empower communities of women to better their financial situation and life circumstances through a co-created co-operative.

The Ourika Community Gardens was started in 2013 as a socially responsible program connected to the Earth––living proof of the brand’s commitment to sustainability.

Today, at this remarkable site that is home to more than 200 plant species, the brand continues to help empower communities of women to better their financial situation and life circumstances through a co-created co-operative.

Beyond the Gardens, YSL Beauty has also worked more broadly throughout the Ourika Valley region since 2017 to plant trees and restore arid land, so far planting over 125,000 trees in an area whose primary ecological risk is rising temperatures, deforestation, and frequent natural disasters. In 2021, YSL Beauty reaffirmed its commitment to this project and the surrounding lands, which aligned with the UN Decade on Ecosystem Restoration.

Beyond the Gardens, YSL Beauty has also worked more broadly throughout the Ourika Valley region since 2017 to plant trees and restore arid land, so far planting over 125,000 trees in an area whose primary ecological risk is rising temperatures, deforestation, and frequent natural disasters. In 2021, YSL Beauty reaffirmed its commitment to this project and the surrounding lands, which aligned with the UN Decade on Ecosystem Restoration.

A rewilding transformation in Morocco, where the brand will reverse the effects of desertification on 1,000 hectares of land.

A rewilding transformation in Morocco, where the brand will reverse the effects of desertification on 1,000 hectares of land.